Yes, this is the “Self Publishing Checklist,” but I get it! Self-publishing is not everyone’s thing. I aim for this to be a comprehensive resource for authors, so I’m also providing information for the traditional publishing path. Some of the steps (like audience research and development) definitely overlap, so I will include cross-links and references where appropriate.
Understanding the Market
The children’s book market is dynamic and highly competitive, with specific requirements for different age groups and genres. Success in traditional publishing begins with a thorough understanding of where your book fits in the current marketplace. Publishers are looking for fresh voices that demonstrate awareness of existing books while offering something new and compelling to young readers.
- Visit bookstores and libraries to study recently published books in your target age group
- Research different age categories (board books, picture books, chapter books, middle grade)
- Analyze current trends while ensuring your story offers something unique (this would be a perfect time to do that competitive analysis we’re always talking about)
- Read Publisher’s Weekly and other industry publications to understand the market
Perfecting Your Manuscript
A polished, professional manuscript is essential for standing out in the competitive children’s book market. Unlike adult fiction, children’s books have strict parameters for length and content based on age group. Your story must not only captivate young readers but also meet industry standards for its category.
- Write and revise multiple drafts
- Join critique groups or find beta readers familiar with children’s literature
- Consider hiring a professional editor with children’s book experience
- For picture books, create a detailed dummy book with pagination and illustration notes
- Ensure your word count matches industry standards for your category:
- Board Books: 0-100 words
- Picture Books: 300-800 words
- Early Readers: 200-1500 words
- Chapter Books: 4,000-10,000 words
- Middle Grade: 20,000-50,000 words
Finding Literary Representation
Once you’ve got your manuscript in order, it’s time to go out looking for an agent. First, you’re going to research literary agents who represent children’s books like the one (or ones) you have written. And, just so you know, if you don’t know any agents (or know anyone who knows an agent– seriously– now is the time to ask around!), brace yourself: this step can take six months to a year. Don’t get mad at me! I am just outlining the realities of traditional publishing!
- Use resources like Publishers Marketplace, QueryTracker, and SCBWI
- Create a list of potential agents who have recently sold books similar to yours
- Follow agents’ social media to understand their preferences and wishlists
- Join writing organizations to network and learn about representation opportunities
Crafting Your Query Package
Your query package is your first impression on agents and publishers—it must be professional, polished, and compelling. This is your opportunity to showcase not only your story but also your understanding of the market and your professionalism as an author.
- Write a compelling query letter that includes:
- Hook/elevator pitch
- Brief synopsis
- Target age group and word count
- Your relevant background/credentials
- Why you chose this particular agent
- Create a concise synopsis (1-2 pages)
- Polish your author bio
- Research and follow each agent’s specific submission guidelines
- For picture books, include the complete manuscript
- For longer works, prepare sample chapters
Submission Process
Submitting your work to agents requires organization, patience, and strategic thinking. A systematic approach to submissions will help you manage responses and maximize your chances of finding the right representative for your work.
- Query multiple agents simultaneously (8-12 at a time)
- Keep detailed records of submissions and responses
- Continue writing while you wait for responses
- Be prepared for a 2-8 week response time
- Consider revising your query if receiving consistent rejections
- Never submit to multiple agents at the same agency
Working with an Agent
Securing an agent is an exciting milestone, but it’s just the beginning of your publishing journey. A strong author-agent relationship is built on clear communication, mutual respect, and shared goals for your career.
- Carefully review the agency agreement
- Be prepared for additional revisions
- Understand the submission-to-publishers process
- Discuss your career goals and future projects
- Maintain professional communication
- Be patient during the submission process to publishers
Understanding Publisher Contracts
Publishing contracts can be complex legal documents with long-term implications for your career. While your agent will handle negotiations, understanding the basic elements of your contract helps you make informed decisions about your publishing future.
- Let your agent handle contract negotiations
- Understand key terms including:
- Advance and royalty structures
- Rights (foreign, audio, merchandise)
- Option clauses
- Marketing commitments
- Reversion of rights
- Consider joining the Authors Guild for contract advice
Post-Contract Success
Signing a publishing contract marks the beginning of a new phase in your career. Success in children’s publishing requires ongoing effort in both creating new work and promoting your published books.
- Meet all deadlines for revisions and marketing materials
- Build your author platform
- Develop a marketing plan to complement publisher efforts
- Join professional organizations
- Network with other children’s book authors
- Start working on your next project
Important Resources
The children’s publishing industry offers numerous resources to help authors navigate their journey. Professional organizations and online tools can provide valuable information, networking opportunities, and support throughout your career.
Professional Organizations:
- Society of Children’s Book Writers and Illustrators (SCBWI)
- Authors Guild
- Children’s Book Council
Online Resources:
- Publisher’s Marketplace
- QueryTracker
- Manuscript Wishlist
- Writing organizations’ websites
Common Pitfalls to Avoid
Understanding common mistakes can help you navigate the publishing process more effectively and increase your chances of success. Many aspiring authors face similar challenges, but awareness of these pitfalls allows you to approach the process more professionally.
- Submitting before your manuscript is polished
- Ignoring submission guidelines
- Writing to trends rather than from passion
- Including illustrations unless you’re a professional illustrator
- Giving up after initial rejections
- Paying reading fees or submission fees
- Signing with questionable agents or publishers
- Neglecting to research the current market
Remember that traditional publishing requires patience and persistence. The process typically takes 1-3 years from manuscript completion to publication. Focus on crafting the best possible story while building your knowledge of the industry and developing relationships within the children’s publishing community.